Don't base critical marketing decision on assumptions that may be outdated or misleading. Whether you need to research the needs, wants, and demands of your market segments or understand your competitors' positioning vis-a-vis your brand, look no further. Our services include quantitative and qualitative market research techniques and cover the entire Kingdom.
In essence, strategic marketing is an approach whereby you capitalize on one or more competitive advantages you either have, or we will generate. Based on those, we will then build your extended marketing mix, segmentation strategy, and key messages in an approach that places your brand ahead of your competitors now and in the future.
TACTICAL COMMUNICATION PLANS
Design and deploy a tactical communication plan that will deliver just the right messages to their intended target groups, using the most effective yet cost efficient communication vehicles. Our tactical communications plans are extremely detailed and empowered with all the controls you will ever need for implementation such as objectives, KPIs, time frames, budgets, resources, contingencies, etc.
Drastically reduce your marketing budgets by capitalizing on the power of cutting-edge digital channels that are not only very affordable, but very effective in engaging your audiences with your brand. Having said that, it's important to note that we are not referring only to social media channels; digital marketing also encompasses your website, blog, CRM solution, email marketing, and data mining practices.