LET THE FUN BEGIN
Now that we have designed that perfect Marketing Strategy for your brand, we're ready to roll up our sleeves and get tactical! With Pinnacle's tactical communication plans, you ensure your key messages are delivered to your target audiences via the most effective and cost-efficient communication vehicles.
PRACTICAL, PRAGMATIC, AND DOABLE
Our tactical communication plans are very pragmatic and built in a way to provide you with a blue-print for your year-round marketing activities. For each activity, we will provide you with all the details you need so you can get started immediately, whether by yourself or by outsourcing bits and pieces. Moreover, monitoring and evaluating your progress so you can adjust as needed becomes child-play with our M&E tools, which also help you in moving budgets to better-performing activities.
A DIVERSITY IN MARKETING CHANNELS
There are plenty of channels to get your messages across to your target audiences. But besides the usual vehicles such as advertising, public relations, events, and so forth, our expertise is really in digital marketing tools. Those include Direct and Relations marketing tactics via CRM solutions, social media marketing, and your total online presence starting with your website and and extending to a proper blog that will establish your brand as a figure of authority in your respective field.
AND WE GET VERY PRAGMATIC
We design tactical activities in the form of detailed project plans so they can be implemented by anyone anytime. Moreover, your advertising, PR, and other agencies will appreciate our work in particular as each tactic is written in the form of an "agency brief" that has all the elements they will ever need. Those include a detailed description of each activity, beginning and ending, repetition, pulsing, flighting, budgets, internal and external resources, tone of voice, desired actions/ outcomes, key performance indicators and impacts, and contingencies.